Monday, July 22, 2013

Best Content Marketing Strategy

If you want to drive more fine quality traffic to your internet site, get more customers, and naturally more sales, you can do this by implementing an efficient content marketing strategy.
It is not difficult whatsoever.

The notion of an effective content marketing strategy is just not to waste loads of income on placing advertisements all above the world wide web that few men and women will take any notice of, as a substitute the thought would be to present men and women with data that can help them to resolve their troubles.
How can I Implement an effective Content Marketing Strategy?

Content marketing is simply the method of creating and publishing nicely written and handy information which can take varied forms, for example content for your blogs or website, explanatory videos, and other helpful content that people that are hunting for your service can find easily.

To explain, a great content marketing strategy would seek first to understand exactly what your primary target market is actively trying to find, making content to make a response to that voiced need in the market and then promoting that content so it can be discovered easily.

Then, after you have caught their attention and they have engaged in your content, the primary goal is to get opt-in authorization to deliver your "marketing content" over an extended period.
This gives you the opportunity to build up a trust relationship, and the repeated exposures multiplies the opportunity to make a sale.

Content Marketing Strategy - the Foundation
There are lots of methods to profit with a good well-planned content marketing strategy.
You can publish and informative blog, produce video help files, write e-mail newsletters, draft white papers and offer a variety of free reports or simple tools.

Yet unless you know what, precisely, potential prospects are actively looking for... You will have wasted your time.

Picture you might be your possible client, that is one great way to understand what sort of content to provide, and there are various spots it is possible to collect tips for this information such as comparable blogs, social media and discussion boards.
Once you begin supplying valuable content and info and create a relationship it's far less difficult to inquire for the sale.

On the web you need to use the same words and word phrases ( keywords ) that a searcher would use to find your goods and services within your content. By optimizing and effectively marketing your content your blog or website can be more easily found in organic search results.

Why a Content Marketing Strategy Will Function
Content drives the Net, and your potential customers are constantly trying to find information that unscrambles a difficulty they are currently having.

They are not hunting for an instant sales pitch. The trust, credibility, and authority that content marketing creates knocks down sales resistance, all while supplying a baseline intro to the benefits of a specific service.
It places you in the position of being a reliable counsel versus a despised salesman.

Essentially the most profitable folks working in web and network marketing use techniques that could bring them a consistent provide of competent leads by providing beneficial content which only infrequently delivers their items or solutions directly.

If you're not following a good content marketing strategy, it isn't tough in any way and it's most likely time you looked into it.
Content marketing is a great strategy to help you get readership of your written website information. With great keywords and great topics you can establish yourself as an authority and get more people interested in your articles.

Wednesday, July 11, 2012

Digital journalism reaches sustainability, but transitional business problems interfere

The income streams of digital news providers continue to grow and many have now reached the point of sustainability. Fundamental financial and business problems, however, are keeping publishers from moving out of print and becoming digital-only operators.

This leads many publishers and journalists to continue bemoaning the fact that digital media do not provide as much income as print and many still argue that organized, regular newsgathering and distribution cannot survive in a digital-only environment. They point to the fact that digital advertising produces only about 15 percent the income of print advertising—largely because it does not appeal to retail, display advertisers--and that paid circulation for digital products is growing slowly.

Their analysis is flawed, however, because publishers do not require as much revenue online as offline because the costs of digital operation are so different.

Editorial operations account for only about 10-15 percent of total costs of operation of print newspapers, but they are the primary cost for digital operations. About half of the costs of print are taking up by printing and expenses for getting papers to readers; when the costs of paying for and maintaining buildings and land used to house presses and circulation equipment are factored in, those costs rise to about 60 percent of total costs. Expenses to maintain the large advertising operations found in print newspapers add another 10 percent to overall costs and the managerial costs due to the large number of personnel and functions in non-editorial activities add about another 5 percent. Thus, switching to digital operations can take out at least three-quarters of the costs of print newspaper operation, making the lower revenue of digital operation sustainable.

A growing number of newspaper companies are already generating 15-20 percent of their total revenue from digital operations, making nearly enough money to sustain the kinds of journalism practiced by legacy news media. So why does negativity about the future of journalism remain so high and why are newspapers not yet moving to digital-only operation?

There are three primary reasons:
  1. Print newspapers still continue producing above average returns compared to all industries. No publisher is willing to throw away those operating profits even if the costs of print operation are higher than digital.
  2. Retail advertisers get more return on investment from newspaper advertising than any other form of advertising, including digital. As long as they remain willing to advertise in newspapers, no publisher is willing to give up the revenue stream and operating profits that they now provide.
  3. Owners of print newspapers have a great deal of capital tied up in facilities, printing and distribution equipment that cannot be withdrawn because few buyers want to acquire the used equipment today.
The fundamental challenge today isn’t that digital journalism has not reached sustainability; its how does a publisher transition from the print to digital-only operation in a way that is financially feasible and desirable.

The transition is critical for society because it will bring with it the reportorial strength and organization that exists in newspapers. That is something that digital startups do not provide because they generally lack the capital to build and sustain staffs as large as those of print newspapers and because they lack the reputations and brand identity of established papers.

Newspaper owners, publishers, and journalists then need to stop decrying the digital revenue problem and start focusing on solutions to the business challenges of when and how to realistically reduce and end the print operations. It will happen at some point in the future; the problem is how to plan and manage the switchover.

Sunday, July 1, 2012

Cable firms and Facebook Continue to Disappoint their Customers

Serving and satisfying customers is a crucial part of  value creation in any business,but U.S. communication firms continue to struggle with the very basics and are being heavily criticized for poor service, price gouging, billing problems, and generally poor customer relations.

40 percent of the top 15 companies that most dissatisfy customers are communications firms, according to the latest data from the American Consumer Satisfaction Index.

The companies American most dislike include Facebook and cable systems, which operate as near monopolies and consumerss have no real competitors to turn to for better service. The scores for the companies are:

Direct TV: 68/100
Facebook: 66/100
Comcast: 61/100
Time Warner: 63/100
Cox Communications: 63/100
Charter Communications: 59/100

These are failing scores on any grading system.
The companies have little incentive to spend time and money to improve service and relations with customers because there is no real competition that can discipline the market and promote consumer benefits. The problem is compounded because cable services are largely unregulated and there are no watchdogs to demand better behaviour in the absence of market-imposed sanctions.
That means the only thing that can drive improvement is company pride, but it is abundantly apparent that these firms have no shame and really don't care what their customers think.